What an AI worker actually does all week (no buzzwords)

An AI worker is a trained specialist, not a magic brain

When we build your AI team, each worker gets a role, a set of approved knowledge, and a clear boundary. They welcome customers, answer questions from information you've approved, qualify interest, and route the right next step — an order, a booking, a follow-up.

That's it. That's the job. It sounds simple because the discipline is in the boundaries, not the wow.

Three roles, one connected system

• The Shopping & Booking Assistant — welcomes visitors, answers approved questions, guides them to the right product or appointment.
• The Authority Assistant — brings your brand's story, videos and expertise into a journey that builds trust and leads somewhere useful.
• The Operations Worker — coordinates the connected pieces: customer messages, orders, follow-ups, and the reports your team actually reads.

What they can't do (and why that's good)

Your AI workers don't make the calls that need judgment, experience, or a human touch. They escalate. They hand over clean context. Your team reviews what matters, and the monitoring keeps everyone informed. That's the difference between an AI worker and an AI toy: the toy pretends to know everything; the worker knows its job.

Monitoring keeps you informed. Your team reviews decisions that call for personal expertise or approval.

The guided demo on our home page shows example conversations for all three roles — and it's honest about being a guided demo. Production agents are configured with your business knowledge and connected services.